By: Jerry Hatch
Today, as in the past, clients want to know they are getting their money’s worth. Customer expectations continue to rise and tolerance for irritants, in this case a pest, or the illusion of their presence, may drive them away for good. We all know that when a person feels “wronged” that becomes the topic of conversation for quite awhile. Our task is to prevent that discussion, and along with pressure from various consumer groups and regulatory agencies, this means having to direct our attention to solving the problem in one of two ways; first finding that magic product to reduce the problem, or spending the time and through a process of data collection and using a variety of items reducing the likelihood of pests.
Pests have remarkable adaptive qualities, able to alter behavior and chemically reduce toxicity of products, or to completely adapt to different environments for survival. Continuing to rely on the newest and latest chemistry may gain an advantage for a short time, but the pest’s very existence is dependent on their ability to change. They perform this adaptation easily.
The better method is longer lasting and a more integrative approach to pest reduction and elimination, one that may require some time, but pays off in huge dividends as clients needs and concerns change and their tolerance for pests decreases even more. That way is the Integrative Pest Management way or in many cases NorPest Green by Northwest Exterminating. If you follow the prescribed steps of data collection, with a thorough understanding of the pests and their needs, together with the customers culture and location, you can effectively prescribe a proper course of action. This can be done with a very low impact product and with a reduced risk to the environment.
So there you have it, the overview of IPM and a challenge to provide the customer with a healthy environment for their homes and businesses with honesty and integrity.