The Mouse Invades Rollins’ Headquarters – Part of a Collaborative Strategy to Unify Brands Called PROJECT CHEESE
The Northwest Mouse, along with two unidentified Northwest team members, invaded its parent company’s headquarters late last night. We caught the break-in on video!
According to sources, the three accomplices were carrying out a mission: to prove that creativity, innovation, and the core values of Northwest are still very much alive. Exciting opportunities and adventures are on the horizon for Northwest, and this is sure to be the first of many Northwest “invasions”. The Mouse is out of his house and anyone could be next!
We’re calling it PROJECT CHEESE; a way to establish parent company Rollins as one that supports and empowers its brands to think outside the box, stay true to who they are, push the industry forward, and foster a culture of relationships and goodwill towards fellow competitors. PROJECT CHEESE gives Rollins an opportunity to set themselves apart from other competing “parent” companies by highlighting what makes them different: personality, sense of humor and relatability. Therefore, producing the desire for perspective companies to be a part of something unique with Rollins.
The video is a unique way to reassure the Northwest Team and customers that we will continue to be the creative, innovative and relevant company that they have grown to love and recognize. This fun, lighthearted approach affirms that Rollins will continue to support the Culture and core values of “The Northwest Way”.
PROJECT CHEESE is also an opportunity to unify and create a culture of inclusion amongst the Rollins Family of Brands. The aim is to create a domino effect within the Rollins family via the “Tag your it” mentality – Critter Control plays a prank on Western, Western plays a prank on HomeTeam, so forth and so on. Who’s next?